Lycamobile - International Campaign
Producing in langugage spots are always a bit of a challenge when shooting domestically in the United States. It's a bit easier shooting in a big city like New York City, however, we're still limited because not only do we have to find people that speak the language natively, but we have to find them in a specific age range and let's face it, it's harder to find younger people that speak their mother tongue natively as opposed to someone from that country. To solve that problem, we hired language coaches from all over the world to make sure their dialect was indistinguishable from a native speaker.
BEHIND THE SCENES
For the Spanish market, our team ended up flying out to Miami for a weekend and shooting it there.